The Results Are In!
Let us begin by saying thank you. An astounding number of you took part in our Cast in Style Customer Questionnaire, which ran from April to July earlier this year.
The results collected allowed us to gather together a wealth of information on what you think of Cast in Style, our product range and our competitors in the online retail industry.
The data we discovered was enlightening, and will be used to help fuel many of our future ideas. It has also given us some great suggestions for how we can make your experience with Cast in Style even more enjoyable.
We appreciate your help, and we wanted to share with your some of the things you have taught us.
Discovering Cast in Style
We uncovered that over 30% of people who shop at Cast in Style are returning customers, a statistic that we’re really happy about. We value each and every one of our customers, and will endeavour to create a site that keeps people coming back for more.
The majority of those who filled out the questionnaire found us organically through search engines, showing we have a strong brand presence online when it comes to our market.
When we asked what attracted you to Cast in Style in the first place, we’re incredibly pleased to announce that a stunning 60% of you listed our wide range of products as the main factor.
This is great news for both us as a business and all of our customers, as we will continue to innovate, develop and expand upon our pre-existing range, in the hopes of being able to offer the widest selection of quality cast iron home and garden-ware.
Other standout answers listed as attractions to our store include the statement that we are “…A local company with a wide, interesting product range”, and that our range of products are “Excellent quality with many made in the UK”.
We actually found a large demand for quality British made products, and this is a factor that were going to be particularly focussed on promoting moving forward.
Everyone who filled out the questionnaire said they’d consider using the products featured on our site around their home and garden, with most opting to fit the products themselves. This suggests that the majority of our products are user-friendly, and can be purchased and fitted easily at home by you the customer, without any specialist DIY skills needed.
We saw a large demand for the wide range of products that Cast in Style sell. Many people noted that they had bought more than one type of product, and in a few occasions all of the products listed on the questionnaire. We’re pleased to be able to offer such a diverse range of quality products.
There were also notable suggestions for bespoke products, which can be customised by the users themselves. This may be something we’ll look to address further in the future, but for now users can customise their very own post-boxes and signs with their own motif, lettering and colours
A whopping 70% of you believed that our products were priced fairly. When compared with other online stores, over a third of those who carried out the questionnaire said that Cast in Style’s products were better priced or excellent value for money.
We believe in producing quality products, and we price them accordingly. With the cost of living rapidly on the rise, we will endeavour to keep our prices as fair as possible.
Customer safety is obviously of utmost importance to us; which is why as well as being an accredited member of the Trusted Shops scheme (with a flawless 100% reliability rating), we also use the strongest commercially available level of encryption.
Every piece of private data you enter into our store will be encrypted at all times. For more information on how we keep your details safe on our site take a look at our security page.
Here at Cast in Style we really pride ourselves in delivering quality service. We put a lot of focus on customer satisfaction. This fact was reflected perfectly in the questionnaire with the vast majority of participants listing their previous shopping experiences with us as either good or excellent. Nearly 100% of participants found our website easy to use, with many noting how good the range of products available to them is.
We’re incredibly happy that almost every person asked said they would consider purchasing from Cast in Style again, and over 95% stated they’d recommend us to a friend.
The customer comes first in any business, and here at Cast in Style were always looking for new ways in which we make your shopping experience even more enjoyable.
Overall we’re incredibly pleased with the results gathered from the questionnaire. We’ve established that our customers enjoy our site and service, and have developed some fantastic ideas for how we can improve your experience on the Cast in Style site moving forward, so keep your eye on the blog and site for any updates coming soon.
Until then, we will continue to source the best range of quality goods, in order to keep our store stocked with exactly what you, our customer, wants.
We’d still love to hear your thoughts, so whether you took part in the survey or not, don’t hesitate to leave a comment – we can’t wait to hear from you.https://plus.google.com/+CastinstyleCoUk